Very recently I was in conversation with a consumer products brand owner from the FMCG industry, regarding their new brand design which is where this subject gripped us for an unusually long time. Whether a boxed logo will suit them better or an unboxed one – open no-fame logo design? 

Discovery should be a continuous process for consumer brands. We may have a winner in our product but lack in its packaging design or the other way round. 

Bee collaborations with FTE’s have been very insightful and exciting right from when we hear the first words on the Big Idea to the long-term intent of building brand consumption.We learn with every new idea, new entrepreneur, new business, new brand in the making. & To build successful brands, knowing…